Emerging opportunities in the smart home segmentAugust 10, 2017
Driven by the rapid evolution of WiFi technology globally, the smart home concept is slowly but surely infiltrating the Malaysian market.
“Research has shown that 65% of baby boomers are willing to pay an additional 20% for a home fitted with smart automated features such as WiFi-enabled devices 1. Millennials meanwhile are easily captivated by new technology, especially those that offer convenience right to their fingertips.
This is why 11street is the perfect gateway for us to reach out to the younger audiences in Malaysia, and more importantly, to be a part of our strategy to break into the world of e-commerce.
The retail industry is becoming increasingly competitive, and at Fujiaire, we realise the need to leverage on the strength of this collaboration with 11street to establish an online presence,” said Tan Poh Ai, Chief Executive Officer of Fujiaire Sales & Services Sdn Bhd.
Established in 1994, Fujiaire Sales & Services Sdn Bhd was formed by a team of Malaysian technical and marketing experts.
To date, it has a wide global clientele from more than 20 countries including Malaysia, Indonesia, and Vietnam, and won the prestigious Brand Excellence Award from the Ministry of International Trade & Industry (MITI) in 2006.