Fujiaire reveals its first WiFi-enabled air-conditioner on 11streetAugust 10, 2017
11street and Fujiaire today redefined smart home living with the launch of Fujiaire’s Shibui Skin Series, a WiFi-enabled air-conditioner with six wallpaper designs, available exclusively on the e-commerce platform.
The company said with more consumers becoming technologically-savvy, 11street is all set to boost its smart home and electrical offerings, to enable consumers to purchase smart technology – formerly only available overseas, and at a hefty delivery price.
“Inspired by a greater demand for smart home integration, 11street Malaysia has partnered with Fujiaire Sales & Services Sdn Bhd, an air-conditioner manufacturer famous for its air-cleaning ioniser system since 1996, to reach out to more digital consumers. The partnership sees the launch of the Fujiaire Shibui Skin Series – its first WiFi-enabled,” said the company in a media release.
The partnership sees the launch of the Fujiaire Shibui Skin Series – its first WiFi-enabled air conditioner with six wallpaper sticker designs, exclusively on 11street.
‘Shibui’ in Japanese refers to the aesthetic theory of simplicity, subtlety and unobtrusive beauty.
Riding on the overarching theme, the Fujiaire Shibui Skin Series epitomises the fine blend of classicism and contemporary innovation.
The aim is to provide a modern living experience for today’s home owners looking for clean lines to add on to the aesthetics of their living spaces, with full technological prowess.
The air-conditioner comes to life through the imbued AC Freedom Control App, to allow users to interact with the unit through WiFi on one’s smartphone to monitor, schedule and control the temperature of the room with one touch from a distance. Essentially, the smartphone becomes one’s personalised remote control.
Chuljin Yoon, Chief Operating Officer of 11street revealed: “We are now standing at the frontline of e-retailing industry, whereby the lines between online and in-store shopping are blurred. In fact, modern consumers have shown a preference for shopping online, citing ‘convenience’ and ‘time saving’ as two most important factors.
“As Malaysia continues to lead the way in e-commerce in Southeast Asia, we at 11street are rising to the challenge by boosting our smart home and electrical offerings under our home and living category. Through this collaboration with Fujiaire, we hope to meet our consumers’ demands for smarter, more innovative and modern appliances.”