BUSINESS

Turkish Bilcee sponsors Torino basketball team

ISTANBUL (TR) – Bilcee, an active sportswear brand born in Turkey, became the official clothing sponsor of Basket Torino basketball club.

Under a 2-year deal to start from the 2020-21 season, Bilcee will produce camp, training and match materials for the Basket Torino team, as well as licensed products to be sold in club stores.

The brand, which has offices in Moscow and Italy, exports sportswear to 38 countries.

“Our products will be presented at the official sales points of the club in Turin”

Commenting on the sponsorship agreement, Bil Group Chairman Hacı Bilce said, “As Bilcee, we produce sportswear for many branches such as team sports, fitness, running and yoga with 23 years of experience. We aim to be one of the important players in the sportswear sector by combining quality with athlete-oriented design approach.

In this context, we have sponsored Basket Torino club and we have created a beautiful collaboration for both Bilcee and Basket Torino. Bilcee has sponsored Fenerbahce club volleyball teams, which we have been collaborating with since last season, as well as an international basketball team.

We have designed a special collection for Basket Torino that includes camping, training equipment, match jersey sets and other accessories. The products we produce for Basket Torino will also be available at the club’s official outlets in the city of Turin.

He also said the company wants to be a sports brand that stands out with its quality and design, trying to represent Turkey in the world.

In this direction, we will continue our investments in the field of sponsorship with the store and the point of sale.

This release is originally published in Turkish.
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