BUSINESS

Malaysia first in Southeast Asia with new Cadbury Dairy Milk identity

KUALA LUMPUR, Aug 19 — Malaysia is the first market in Southeast Asia to adopt a refreshed identity for the Cadbury Dairy Milk this year.

According to a statement, Mondelēz International (Malaysia) gave the iconic brand a fresh new brand identity with new packaging that includes a redrawn wordmark, new iconography and typography, Cocoa Life, and mindful snacking guidelines.

The new packaging also symbolises the company’s commitment to sustainability and high-quality ingredients. 

The new brand identity was first launched in Australia in April, followed by South Africa. 

As Cadbury Dairy Milk continues to evolve over the decades, its iconic Glass and a Half logo remains a cornerstone of the brand’s intrinsic goodness and generosity.

The logo now links directly with the chocolate chunk to emphasise the brand’s belief that ‘There’s Goodness in Everyone’ and to highlight the quality of the ingredients.

Mondelēz International’s Associate Director (Marketing Chocolates SEA) Vikram Karwal said: “Malaysia is a key market and our iconic Cadbury Dairy Milk chocolate is loved by Malaysians. We’re excited to share our new look and distinctive brand packaging here first.”

The Cocoa Life sustainability programme has been integral to the brand for the past eight years, helping to train 140,000 cocoa farmers to look after the environment; helping to plant 1.2 million trees in cocoa regions globally and helping to ensure cocoa farming is a viable livelihood for the community. — BERNAMA

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