Singapore’s Seven Clean Seas removes 100,000kg of plastic from the sea

Seven Clean Seas from Singapore, an international environmental organisation and social enterprise is leading the resistance against ocean plastic pollution.

Today it reveals its daring, hazard-sign inspired brand refresh.

This marks the transformation of its identity from hands-on ocean-lovers to purpose-driven activists and ocean-warriors urgently sounding the alarm against plastic pollution.

Founded in Singapore in 2018, Seven Clean Seas started out as a small beach cleaning community. It quickly grew a cult following among locals for their energetic, lively brand of community beach cleanup sessions. 

The movement soon morphed into a coordinated cross-border cleanup operation; Seven Clean Seas now operates and cleans in Singapore, where it is registered with raiSE as a social enterprise, as well as Malaysia, Indonesia, Vietnam, UK and Brazil.

It partners with Marina Bay Sands, Microsoft, Howden Insurance, ECCA Foundation, and more. 

To date, they have removed over 100,000kg of plastic pollution, of which most are post-consumer plastics, from the marine environment.

Tom and Seven Clean Seas volunteers on their beach clean up

With the social enterprise taking a more urgent stance on the topic of ocean pollution, founder Thomas “Tom” Peacock-Nazil saw an opportunity to elevate Seven Clean Seas’ identity to a purpose-driven organisation committed to driving back the dire crisis of ocean plastic pollution.

“As a hands-on brand since we launched in 2018, we have been committed to actively removing plastic waste from the ocean, whether through community beach cleanups or plastic offsetting initiatives for corporates,” says Peacock-Nazil.

“Our new branding really brings to life the emergency situation the planet is facing, whilst creating a stand-out brand which people will be excited to wear.”

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