75% APAC Marketers Lack Confidence in their Data, Analytics, Insights

(adsbygoogle = window.adsbygoogle || []).push({});

Singapore, August 8, 2022 – To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK.

These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights and action.

  • This new research examines the high-velocity data marketing maturity curve, including critical capabilities today, plans for the next 12 months and gaps between top performers (i.e., marketing leaders who are most confident in their data/analytics/insights systems to win and retain customers) and bottom performers.

What marketers say

Key findings for Asia Pacific from the survey of over 300 marketing leaders globally uncover

Only 1 in 4 marketers are very confident in their data systems to win and retain customers

What’s holding them back? Budget to improve MarTech; systems that connect data silos; talent to move from data collection to action

And while 85% of marketers say direct access to customer data is critical to gain competitive advantage —> Only 9% of marketers say customer data is highly accessible

Top barriers to data access: insufficient technology; lack of data process; data control lies elsewhere

Once they have the data, gather actionable insights is slow —> Only 18% of marketers say they can move quickly from data gathering to actionable insights 

Download the full report “The high-velocity data marketer” here

“CMOs around the world has entered a new era of high-velocity data marketing,” says Donovan Neale-May, Executive Director of the CMO Council.

“Many need to get better at extracting relevant data signals across channels, generating actionable insights, making insights available in real time, and going deeper and more granular with customer insights.”

According to Gonzalo Garcia Villanueva, CMO of GfK, “The CMOs need to take on the mantle of a purpose-driven evangelist — using data to help meet the desires of consumers who insist that their brands need to be as human as they are.

“By bringing the art of intuition and creativity to the science of data — at the speed of today’s decision-making — CMOs can and should become catalysts for healthier, more compassionate brands that deliver sustainable growth.”

(adsbygoogle = window.adsbygoogle || []).push({});
(adsbygoogle = window.adsbygoogle || []).push({});

admin

Recent Posts

Web3 Sessions at the New Dubai Metaverse Assembly A Success

The first two sessions by the Crypto Oasis focused on the Digital Economy and Venture…

12 hours ago

In The US, Consumers Increase Online Grocery Spending

Global consumer flight bookings throughout this summer stayed 15% above 2019 levels

21 hours ago

New Report: 11% Cambodian Children Faced Online Sexual Abuse

The Disrupting Harm in Cambodia report says few children subjected to online sexual exploitation and abuse reported…

2 days ago

United Natural Foods To Increase Investment in Its Shoppers Banner

Expanded and enhanced store portfolio allows Shoppers to significantly improve shopping experience and choice for…

2 days ago

MetaBoundless Hosts First Avatar Concert in the Metaverse

Arabic stars in the Metaverse" on October 20th for a world first, virtual experience with…

3 days ago

PayerMax Boost Growth In EM With Singapore As Foothold

PayerMax will employ more resources and manpower in Singapore, Indonesia, Philippines, Thailand, Vietnam and Malaysia,…

4 days ago